About us

Artigiano in fiera is a unique event: a meeting point for learning and embracing the working traditions and cultures belonging to over one hundred countries, in a joyful atmosphere. A place where visitors can come into direct contact with the world of craftsmen and feel at home.

Those who experience this exhibition (even us the organizers who have been working at it for sixteen years), have the impression that this fair means above all beauty, excitement and sharing. This makes it unique and different from all the others, because it represents the perfect combination between tradition and innovation. Every year, when organizing this event, we are always aware of being part of something amazing, which is conceived as such by everyone, both by visitors and exhibitors.

Craftsmen are the true protagonists. Their passion, intelligence and creativity are magnificent: they are able to bring to life the tradition of their own country turning it into something better, with new and attractive products which are also innovative, useful or tasty, if we consider the wine and food sector. Their genius is able to communicate to everybody the beauty which only an entirely handmade product can store and transmit to visitors. And this is what strikes the visitor: the positiveness of humanity in action. For this reason, Artigiano in Fiera is a unique and exciting experience. From this point of view, local institutions should be increasingly able to exploit micro-small artisan businesses, the real heritage of each region or country, especially in these times of economic downturn: the craftsmanship shows what true "globalization" is, i.e. rethinking one’s own product according to the consumers’ needs, never turning into "homologation", but enhancing the uniqueness of the area and its tradition.

Our commitment is to keep curiosity alive as well as the desire to be amazed and to be part of the destiny of all the craftsmen we meet. Until we keep this humanity vigilant, Artigiano in Fiera will always have the chance to offer something new. We defend craftsmanship, which focuses on men and their relations. This is the reason why our exhibition is not only a market phenomenon, but also cultural event since it conveys the human experience and poetic intuition which lay at the basis of all businesses.