L'artigiano in fiera

16th International Crafts Selling Exhibition
December 3-11, 2011
Fieramilano, Rho (Milan), Italy

L’ARTIGIANO IN FIERA ORIGINALITÀ, QUALITÀ, PASSIONE E GENIALITÀ

THE GLOBAL ARTS AND CRAFTS VILLAGE Tradition, history, originality and culture. A story within a story: craftsmen are the protagonists.

ORIGINALITY, QUALITY, PASSION AND INGENIOUSNESS
The originality and quality of the products, the people and history of those that make them, the ingenious and passionate work of craftsmen and their histories: these are the elements that characterise L'Artigiano in Fiera, the biggest and charming craftsmanship global village.

Tradition and culture
The international event dedicated to the tradition and culture of crafts from countries all over the world: typical products, musical events, dances, colours and the flavours that show the history of the world and its peoples.

A positive context
The exhibited products are the results of the work and innovative capability of craftsmen. A positive moment in which mankind communicates with its conception of life and its ideals.

The beauty of craftsmanship at work
A symbol of beauty which the public acknowledges, appreciates and is enticed to purchase. This beauty that craftsmen communicate is the soul and secret of L'Artigiano in Fiera.

WHY L'ARTIGIANO IN FIERA

For Institutions:

• An opportunity to promote their territory through its main resources: craftsmanship, art, culture, tourism, food and drink.
• To communicate the best of local craftsmanship to a wide public in an evocative way, through a coordinated presence also in terms of the setting and graphics
• To relive local traditions through characteristic, musical, folklore, customs and catering events as well

For Companies:

• The ideal event to promote and sell their products, exhibiting them to a diversified public which includes retailers, wholesalers and distributors.
• Start new trading relationships which continue all year round, and open out to new international markets
• Learn and discover new opportunities for their enterprise's activities by comparing it to the other enterprises exhibiting their products

AF 2010 FIGURES

• 2.900 exhibitors
• 109 countries in di 5 continents
• 44 typical restaurants and 6 tasting areas
• 150.000 sq.m.
• over 3 million visitors

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